LowdenPlan.com was funny, interactive and damn good-looking, making it easy for the media to feature. In its first 12 hours, the microsite received 20,000+ hits, over 400 tweets, was covered by AmericaBlog, DailyKos, HuffingtonPost, TPM, Washington Monthly, and more. It was even featured on Countdown with Keith Olberman and The Rachel Maddow Show.
